case history

Self Italia

Self Italia is an all-Italian distribution chain specialized in DIY. Its 29 stores are large enough to offer its customers a wide choice of 50,000 items for various areas such as gardening, construction, lighting, tooling, carpentry, decorating, plumbing, heating, accident prevention, etc.. The company also offers online service.

The company needed to acquire control and governance of the sales and logistics area in order to ensure maximum efficiency and productivity.

  • Commercial Area there was a need to adopt an integration and informative enrichment model based on data flows fed by the basic information systems that would allow the acquisition of data of both the goods cycle in the distribution centers and the Sales network. The final goal was to make this information available to officials, thanks to the creation of a single and organic “repository” of management data;
  • Logistics Area it was necessary to guarantee the four logistics areas (Warehouse Operations, Distribution and Transport Area, Supply and Services Area, Warehouse Stock Area) the following: Service Level Measurement and Control; Control and Improvement of Internal Handling Processes and Warehouse Management; Improvement of Product Rotation; Control and Reduction of Operating and Financial Costs; Platform Income Statement feedback with Management Data.

Self chose E3 Suite by Dialog Sistemi, considering the following as strengths to the solution:

  • Dialog Sistemi’s consolidated experience in the Retail sector
  • the technology able to acquire, analyze and enrich information sources
  • the immediate availability of data consultation to the user¬†
  • the possibility of having a Report and Analysis Set, widely customizable directly by the user
  • the availability of applications ready to use

Thanks to the E3 Performance Management Platform System, Self has been able to achieve its goals in a short period of time in each business area.

Commercial Area

  • Centralization of all data
  • Daily reporting to the entire sales network and the main head office considering the Purchasing, Marketing, Sales and Management Control departments
  • Total autonomy of operational functions in extrapolating data for internal processes
  • Availability of a complete data dashboard with margins, stock cost for Buyers in order to plan promotional activities and support negotiation processes
  • Preparation of some vertical tools for programming and monitoring promotional activities. Programming anticipates the needs and intersects them with stock and order data in order to highlight potential stock outs in advance or during a promotional campaign, also anticipating any discrepancies in store behaviour
  • Preparation of an assortment monitoring tool that filters the products in scale of priority (ABC), favouring store stock up or delisting of marginal products
Logistics area

A productivity monitoring tool has been set up for the purpose of outsourcing service remuneration.

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